Working with the Weholden and Sweet Amber Distilling team on Metallica and the late Dave Pickerell’s Blackened American Whiskey brand update, packaging design and 360˚ campaign was an amazing experience—especially while figuring out how to keep it all rolling when the pandemic hit. From designing specialty packaging, writing brand manifestos, concepting and producing advertising, social media, radio spots, broadcast commercials and other marketing campaigns — it truly was a masterful collaboration. Thanks to @Weholden and Jimmy North and the Blackened American Whiskey Team.

Credits
Writers: Chris Holden, Erich Weiss; Consultant for Weholden (Concept, Creative & Post Direction): Louis Tumolo; Blackened CD: James North; Distillery Footage: Evan Owen Dennis, Albert Salas, Rik Zang; Still Photography: Danny Clinch; Music: Metallica; Post: All Ages Productions; Product Photography: CharlieW; Designers: Louis Tumolo, Mary Zuppo…and many more.